Advanced Television

Social Media

DoubleVerify enhances brand safety on TikTok

DoubleVerify (DV), the software platform for digital media measurement, data, and analytics, has announced the rollout of 16 new brand safety and suitability categories for TikTok advertisers, to support TikTok’s new Inventory Filters – Vertical Sensitivity and Category Exclusion, to go into effect this April. The expansion allows advertisers on TikTok to navigate the digital […]

April 12, 2024

BAFTA appoints We Are Social Studios for 2024 Awards

We Are Social Studios, the social-first production specialist division of We Are Social, is working with BAFTA on the official social coverage of their BAFTA Film Awards and BAFTA Television Awards. We Are Social Studios has been tasked with creating platform-authentic content that attracts and entertains new and diverse audiences across various BAFTA social and […]

April 12, 2024

IAS enhances TikTok brand safety

Integral Ad Science (IAS), the media measurement and optimisation platform, is expanding its brand safety and suitability measurement reporting on TikTok to include new Category Exclusion and Vertical Sensitivity Segments, enabling advertisers to avoid a wider range of content unsuitable to their brand. This expansion further enhances and simplifies how advertisers measure and safeguard their […]

April 11, 2024

Report reveals TikTok brand engagement strategies

Creative data company Vidmob and TikTok have unveiled insights from a collaborative study to pinpoint the creative strategies – such as real people, direct connection, and brand integration – that propel success for brand advertising campaigns. More specifically, the research identifies the key visual and creative elements that significantly boost engagement and purchase intent within […]

April 3, 2024

Report: Social media spend set to skyrocket

Findings from the 2024 Retail Advertising Outlook Report from omnichannel advertising specialist Mediaocean reveals that paid social media spend for retail brands looks likely to skyrocket in 2024, with 72 per cent of respondents planning on increasing spend in this channel (highest). Retail ad spend will rise on a macro scale, with industry optimism reflected […]

April 3, 2024

Forecast: Snapchat ad revenue at $5.2bn in 2024

Having suffered consecutive quarterly revenue declines in 2022, Snapchat saw advertising revenue steadily bounce back in 2023 – albeit at modest levels compared to Big Tech peers. According to WARC Media forecasts, the company will see +13.7 per cent year-on-year advertising spend growth this year to reach $5.2 billion (€4.8bn), with marketers in APAC having […]

March 28, 2024

IAS partners with Snap

Integral Ad Science (IAS), the media measurement and optimisation platform, has announced a first-to-market partnership with Snap to provide advertisers with increased transparency across their Snapchat campaigns through IAS’s AI-driven Total Media Quality (TMQ) Brand Safety and Suitability Measurement product. “We are excited to partner with Snap to deliver our best-in-class measurement solution for marketers […]

March 26, 2024

Research: Social media significant news gateway

Online intermediaries, such as social media, search engines and other online aggregators exert a significant influence on the news stories people consume, according to research from UK media regulator Ofcom. Nearly two-thirds (64 per cent) of UK adults use online intermediaries to access news, with Meta – the company which owns Facebook and Instagram – […]

March 25, 2024By Colin Mann

NBA’s Wembanyama sets social media records

San Antonio Spurs’ Victor Wembanyama delivered a record-shattering performance on March 17th in the win over the Brooklyn Nets. He is now the first player in NBA history to achieve 33 points, 15 rebounds, 7 assists, and 7 blocks while shooting 50 per cent field goal in a game. Wembanyama is making an unprecedented impact […]

March 19, 2024

Snap, Amplified Intelligence seek to measure AR attention

Amplified Intelligence, a source for attention measurement, has partnered with Snapchat on an approach to assess how augmented reality (AR) Lenses captivate audiences. Conducted in partnership with global media agency OMD, the research initiative facilitated live analysis of in-the-moment human attention on Snapchat AR Lenses, producing the most accurate measurement to date. Catalysed by the […]

March 14, 2024