Advanced Television

Social Media

Snap, Amplified Intelligence seek to measure AR attention

Amplified Intelligence, a source for attention measurement, has partnered with Snapchat on an approach to assess how augmented reality (AR) Lenses captivate audiences. Conducted in partnership with global media agency OMD, the research initiative facilitated live analysis of in-the-moment human attention on Snapchat AR Lenses, producing the most accurate measurement to date. Catalysed by the […]

March 14, 2024

TikTok facing ban or forced sale in US

A US congressional panel has approved a bill that would force ByteDance, the China-based parent company of TikTok, to sell the social media app within six months or face a ban. The measure, introduced by another House of Representatives committee and backed by the White House, cites national security concerns. In response, TikTok has said […]

March 8, 2024

Study: Advertising thrives in the living room

The living room is the environment at home that’s best suited for advertising to succeed. That’s the key finding from a study of video advertising that examined where in the home advertising was most likely to be remembered – and why. The Context Effects study – jointly conducted by Map The Territory and Tapestry Research, […]

March 6, 2024

Study: TV top purchase influencer

US local broadcast television industry trade body TVB has released the findings of the 2024 Purchase Funnel Study which seeks to identify the importance of media platforms in influencing consumers during the purchase decision process. TVB commissioned GfK to conduct this study, which looked at consumers exposed to advertising across eight categories through ANY of […]

March 5, 2024

Research: Tech-savvy over-65s selling skills on social media

BT Group research reveals how tech-savvy over-65s are making an average of £650-a-year monetising their traditional skills online. While Gen Z (18-24 year-olds) might be better known for online side hustles, over-65s are knitting, sewing and baking their way to spare cash, often marrying a lifetime of expertise with digital skills to gain followers and […]

February 28, 2024

Lille scores WSC Sports partnership

Ligue 1 football team LOSC (Lille Olympique Sporting Club), has teamed with WSC Sports, the specialist in AI-driven content, to power the club’s digital content strategy. The partnership will see LOSC utilise WSC Sports’ cloud-based AI-powered video content solution to maximise its production capabilities and enable video content to be shared with fans more efficiently […]

February 23, 2024

Little Dot Studios expands Zig Zag partnership

Digital content studio and media network, Little Dot Studios (an All3Media company), has been awarded the three year YouTube channel management contract for Zig Zag Productions, the UK independent television production company. Little Dot Studios, who currently manages Zig Zag Productions’ Digital Copyright Management, turning viewing on unauthorised YouTube videos into an additional source of […]

February 23, 2024

Data: Super Bowl sponsor media value up 7%

Data on sponsor brand success during the Super Bowl LVIII broadcast on February 1th has been outlined in a report from Relo Metrics, providing insight into brand sponsor performance on and off the field during the game telecast.As the most-watched sports league in the US, the NFL stands head and shoulders above the other leagues. […]

February 16, 2024

Record Super Bowl audience for Sky Sports

Super Bowl LVIII averaged 514k viewers on Sky, which makes it the most watched Super Bowl on record for Sky ahead of last years which averaged 344k (+49 per cent). The game on February 11th was also the most watched NFL match ever on Sky ahead of Bills v Bengals in the playoffs in 2023 […]

February 16, 2024

Little Dot Studios to bolster S4C YouTube channel

S4C digital content studio and media network, Little Dot Studios, has announced a partnership to bolster the public service media provider’s YouTube offering. The move reinforces S4C’s commitment to future-proofing its output and showcasing Welsh language and culture. S4C has received £7.5 million of additional funding from the UK Government’s Department of Culture, Media, and Sport […]

February 12, 2024