Advanced Television

Social Media

Report: Social platforms to see biggest ad spend increase

Mediaocean, the mission-critical platform for omnichannel advertising, has released its 2022 Market Report and 2023 Outlook. The bi-annual report highlights the forces driving the advertising economy as seen by industry leaders, including major changes in consumer behaviour and the overall macroeconomic environment. In a survey conducted among 600+ leaders from media providers, advertising agencies, and tech […]

December 7, 2022

Forecast: AI, web3 to drive innovation in sport

IMG and its digital agency Seven League have launched their Digital Trends Report 2023, exploring the technologies and developments that could shape the sport media landscape for rightsholders over the next 12 months. Featuring insights and analysis from Seven League’s global team of experts, the report breaks down the biggest developments in the sector and […]

December 7, 2022

Guild Esports teams with Little Dot Sport for TikTok

Little Dot Sport, a digital content agency, has been awarded a channel management and vertical video production contract for David Beckham co-owned business, Guild Esports, starting with immediate effect. Guild Esports, which has competitive teams in FIFA, Fortnite, Rocket League, and VALORANT, aims to cultivate and connect key audience groups following major growth in the […]

December 7, 2022

BBC Studios launches Funny Parts digital channel

BBC Studios has launched Funny Parts – a new comedy channel with three new commissions for digital platforms. Focused on new short-form comedy and entertainment content, alongside some of the funniest moments from the BBC’s catalogue of comedy including titles such as This Country, Famalam and The Young Offenders, Funny Parts shares some of the […]

December 1, 2022By Nik Roseveare

Anthony Joshua series to debut on Snapchat

Anthony Joshua’s new Snapchat show, A Fighting Chance with Anthony Joshua, will premiere on December 3rd exclusively on the social media platform. In this series, viewers will see the former two-time heavyweight champion head back to his hometown of Watford with a few friends to mentor the younger generation in his community. He will surprise […]

December 1, 2022By Nik Roseveare

Research: Social, gaming attract younger US consumers

Hub Entertainment Research’s Battle Royale study looks at all the entertainment sources Americans use – cable and streaming TV, social media, gaming, music, podcasts and more. Key Highlights from the latest survey include: Young consumers are more engaged with entertainment of all kinds. People under 35 have an average of eight entertainment platforms they say […]

November 18, 2022

Omdia: Advertisers moving towards TikTok

Advertisers are moving away from platforms such as Meta and YouTube towards TikTok, according to Maria Rua Aguete, Senior Research Director, Consumer research Group, Media and Entertainment at Omdia. Delivering a ‘Global media and entertainment trends’ overview at the Media & Entertainment Leaders Summit in London, Rua Aguete, noted the increasing interest in advertising on […]

November 16, 2022Colin Mann @ Media & Entertainment Leaders Summit

Study: Ads must respond to social, economic trends

Findings from digital media measurement, data and analytics software platform DoubleVerify’s 2022 report, Four Fundamental Shifts in Advertising and Media, reveal the dynamic relationships between consumers, digital content, and advertising – arming stakeholders with the insights they need to make well-informed strategic decisions. Key takeaways include: Cost of living concerns drive ‘stay at home’ content […]

November 14, 2022

Report: 80% UK fans prefer sports streaming

Eighty per cent of UK sports fans now want to watch sport exclusively on streaming platforms, as pay-TV customers continue to decline in the UK, according to the 2022 UK Sports Video Trends report from cloud video platform Grabyo. Pay-TV subscriptions have been high among sports fans in the UK, with pay-TV providers having exclusive […]

November 11, 2022By Colin Mann

Meta to axe 11,000 staff

Meta, owner of Facebook, Instagram and WhatsApp, is preparing to cut 13 per cent of its workforce. The first mass lay-offs in the firm’s history will see some 11,000 employees, from a global headcount of 87,000, lose their jobs. In a statement Meta chief executive, Mark Zuckerberg, said the cuts were “the most difficult changes […]

November 11, 2022