CreatorIQ, the end-to-end creator marketing platform, has released findings showing brands are diverting digital advertising budgets to creator-led marketing initiatives. At a top-line, 67 per cent of surveyed marketers report increasing their investment in influencer marketing from 2022 to 2023. Of those brands whose budgets increased, only 24 per cent are working with a net-new […]
WWE has announced a multi-year partnership with Twitch that will see the return of the official WWE channel and popular WWE Superstar channels, featuring live and exclusive content. In addition to the launch of the channel, WWE will debut a companion sidecast to Monday Night RAW, bringing the WWE Universe behind the scenes and closer […]
Top Rank, the boxing promotions, and WSC Sports, the specialist in artificial intelligence (AI) powered sports video content, have announced a partnership to transform the way Top Rank creates and distributes fight highlights. Real-time fight highlights will now be automatically generated using the WSC Sports platform. This will bring fans more content than ever before […]
Twitter has hired senior NBCUniversal executive Joe Benarroch, who will start his role at the social media platform immediately focussing on business operations. The news comes less than a month after NBCUniversal’s head of advertising Linda Yaccarino was named as Twitter’s new chief executive by Twitter owner Elon Musk. Benarroch, who was executive vice president […]
Generate leads, drive website traffic, and build brand awareness Social media is the obvious place to start promoting your free, ad-supported TV (FAST) channels and platform. But it’s not just about creating an account and posting ad hoc. Social media marketing requires an evolving strategy with measurable goals, including: · Maintaining and optimising your profiles. […]
Mediaocean, the mission-critical platform for omnichannel advertising, has released its 2023 Mid-Year Advertising Outlook Report. With topics such as generative AI occupying significant industry mindshare, the research reveals the most actionable trends and pressing concerns facing the marketing community going into the second half of the year. The analysis spans trends related to ad spend, […]
YouTube, hit hard by the digital ad market slowdown, remains popular among consumers, reports WARC. It reaches half of all Internet users globally (2.07 billion), and commands a strong position in the online video advertising market. With advertising investment forecast to reach $30.4 billion (€28.3bn) globally, the Alphabet owned video platform is actively looking for […]
The 67th Eurovision Song Contest (ESC), hosted by the BBC in Liverpool, on behalf of Ukraine, and organised by the European Broadcasting Union (EBU), reached 162 million people over the three live shows across 38 public service media markets. The viewing share of the Grand Final on May 13th was 40.9 per cent and remains […]
Sports streaming service DAZN Group and Videocites, a technology company specialising in automated content detection solutions over social media, are partnering to intensify DAZN’s battle against intellectual property (IP) theft and illegal social media streams of its live sports content. The collaboration reflects their shared commitment to combating online piracy and promoting legitimate live sports […]
Meta, owner of Facebook, WhatsApp and Instagram, has been fined €1.2 billion for mishandling people’s data when transferring it between Europe and the US. The fine, issued by Ireland’s Data Protection Commission (DPC), it is the largest ever imposed under the EU’s General Data Protection Regulation privacy law. Meta immediately responded to the ruling saying […]