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Ampere: Paramount+ best-value US SVoD

Priced at $6 (€5.70) but with a content value of over $8.50 a month, Paramount+ is the best value streaming service in the US, according to the latest Popularity and Critical Rating data from Ampere Analysis. Disney+ is a close second with a content offer able to justify its recent $3 per month price increase […]

December 9, 2022By Colin Mann

Disney+ AVoD launches with 100+ advertisers

Disney+ Basic, Disney’s ad-supported subscription offering is now available in the US, with more than 100 advertisers across all major categories at launch. New subscription plans with ads across the Disney Bundle and Hulu + Live TV are also now available, delivering viewers more options to choose a plan that best serves their needs to […]

December 9, 2022By Colin Mann

Omdia: CEE video service revs to reach $12.1bn in 2027

Pay-TV revenues and subscriber numbers will continue to exceed those for online services in CEE over the next five years, according to research firm Omdia. The findings were shared in a presentation at NEM Zagreb by Omdia’s senior research director for media & entertainment, Maria Rua Aguete, who revealed that pay-TV revenue is predicted to […]

December 9, 2022By Colin Mann

Paramount+ continues European rollout

SVoD service Paramount+ has launched in Germany, Switzerland and Austria with thousands of hours of entertainment, following the launch of the service in France on December 1st, and establishing a year of global expansion as the service is now live in 45 markets. To celebrate its latest launch, Paramount rolled out its iconic Blue Carpet […]

December 8, 2022By Colin Mann

ITVX launches with major marketing campaign

UK commercial broadcaster ITV has launched a multi-channel marketing campaign for ITVX to drive awareness, consideration and ultimately trial of the new streaming service, which officially launches today [December 8th] with new, exclusive titles streaming for free. The campaign builds on the advertising creative from Uncommon Creative Studio which premiered during I’m A Celebrity, starring […]

December 8, 2022By Colin Mann

Analysis: Local Originals mean smaller Netflix ad-tier discount

Commissioning data from November 2022 analysed by Ampere Analysis showed that there was a negative correlation between the volume of upcoming Netflix Originals, and the level of discount Netflix is offering for subscription to its new ad-funded tier in non-English speaking markets. According to Senior Analyst Olivia Deane, throughout 2022 Netflix made increasing efforts in […]

December 8, 2022By Colin Mann

Research: 22% to cut back on streaming subscriptions

Research from GWI reveals consumer opinions towards streaming services, and uncovers that – with the cost of living crisis hitting pockets – 22 per cent of consumers say that want to cut back on the number of streaming services they subscribe to. Additionally, 50 per cent of UK users would be willing to unsubscribe from […]

December 8, 2022

Forecast: AI, web3 to drive innovation in sport

IMG and its digital agency Seven League have launched their Digital Trends Report 2023, exploring the technologies and developments that could shape the sport media landscape for rightsholders over the next 12 months. Featuring insights and analysis from Seven League’s global team of experts, the report breaks down the biggest developments in the sector and […]

December 7, 2022

Shahid now on KONKA smart TVs

Technology company KONKA Group and MBC Group, a media company in the MENA region, have announced a strategic partnership that will allow all KONKA Android (version 11 and up) and webOS smart television users in MENA countries to quickly access MBC’s Shahid, the Arabic streaming platform, via the homepage launch bar or the Shahid App. […]

December 7, 2022

Netflix: ‘Excited at ad-tier opportunity’

Jeremi Gorman, President, Worldwide Advertising at Netflix, has said the company’s people are “excited at the opportunity to develop additional revenue streams” with the launch of a cheaper, ad-funded tier in a number of territories. Speaking on ‘What Netflix gives to media buyers that is unique’ at The Future of TV Advertising Global event in […]

December 6, 2022Colin Mann @ The Future of TV Advertising Global