Generate leads, drive website traffic, and build brand awareness Social media is the obvious place to start promoting your free, ad-supported TV (FAST) channels and platform. But it’s not just about creating an account and posting ad hoc. Social media marketing requires an evolving strategy with measurable goals, including: · Maintaining and optimising your profiles. […]
To understand the state of TV and video advertising entering the Upfront and NewFront season, advertising intelligence and sales enablement platform MediaRadar analysed a data sample of ad spend from national broadcasts and cable TV ads. Data pertains to January – December 2022. Key findings include: Digital advertising is outranking TV. In 2022, nearly $144 […]
Impression-based TV advertising specialist DISH Media has launched DISH Connected, a solution that allows DISH TV’s live linear inventory to be executed programmatically. This solution delivers real-time, targeted advertisements to Internet-connected DISH set-top boxes, providing advertisers access to DISH inventory in the same manner as a SLING TV campaign. “Marketing dollars continue to shift more […]
Six in 10 (61 per cent) of Asian TV content viewers watch Asian-language content at least occasionally, and two in three (65 per cent) Asian-language dominant/bilingual consumers say that Asian-language content is important to them, according to the FOCUS Asian Volume 1: Subscriptions report by Horowitz Research. Similarly, six in 10 Asian viewers watch international […]
One-stop advertising specialist RTL AdAlliance’s newly-introduced smart TVT (smart TV Targeting) pillar, added to the smart Audiences product suite, is designed to enables advertiser to target audience segments based on detailed anonymised TV profile data, while the two other pillars are based on privacy-safe sociodemographic and contextual reference. smart TVT is initially available for international […]
The Associated Press (AP) has announced the launch of an artificial intelligence-powered search experience on AP Newsroom, the news agency’s single platform for multimedia content. The platform also now offers e-commerce capabilities, in addition to serving AP’s member news organisations and customers. AI-powered search makes it easier for users to find photos and videos that […]
The individuals behind three pirate streaming organisations, which offered illegal access to watch Premier League matches, have been jailed for a total of 30 years and 7 months. In what is understood to be the world’s largest-ever prosecution of an illegal streaming network, five people were sentenced at Chesterfield Justice Centre after being found guilty […]
Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV, has announced that health tv, a German private television station owned by the hospital group Asklepios, is making its foray into Free Ad-supported Streaming TV (FAST) using Amagi’s cloud solutions. health tv will now enjoy improved audience reach with its wide range […]
Sell-side advertising company Magnite has confirmed that Banijay Rights, the global distribution arm of content powerhouse Banijay, has chosen Magnite and ad server SpringServe to help monetise its free, ad-supported streaming TV (FAST) platforms. Banijay Rights will leverage Magnite’s SSP and SpringServe’s ad server technology across its FAST channel inventory globally. These technology integrations with […]
Recognising and celebrating sports cultural diversity is crucial to creating an all-inclusive and peaceful society where everyone feels valued and respected. This is precisely what IP FAMBA aims to achieve through its subsidiaries, IP FAMBA TV. Founded by former NBA Legend turned entrepreneur, Jerome ‘Junk Yard Dog’ Williams, the company promotes ‘Intellectual Property For Athletes […]