Global SVoD subscriptions will increase by 485 million between 2021 and 2027 to reach 1.69 billion, according to the Global SVOD Forecasts report from analyst firm Digital TV Research. Six US-based platforms will have 988 million paying SVoD subscribers by 2027, up from 612 million in 2021. “Our Netflix forecasts for 2027 are 29 million […]
Netflix is reportedly considering adding live-streaming content to its platform for the first time. Netflix has confirmed that a live streaming capability is in early development for its unscripted TV shows and stand-up comedy specials, according to Deadline. The move would enable Netflix to offer live voting to content, and potentially air live specials for […]
Paramount Global has announced key leadership appointments to further the company’s international expansion of its streaming products, Paramount+ and Pluto TV. Marco Nobili has been promoted to Executive Vice President (EVP), International General Manager (GM) of Paramount+, where he will lead the strategy and execution for Paramount+’s continued expansion in markets worldwide. Olivier Jollet (pictured) […]
Findings from digital media measurement, data and analytics software platform DoubleVerify (DV) suggest there has been a record spike in fraud schemes. DV’s 2022 Global Insights Report, analyses media quality and performance trends from more than one trillion impressions delivered across over 2,100 brands in 80 markets. “The good news is that verification is working,” […]
A new system to integrate online and broadcast audiovisual services promises to provide a coherent, consistent, and convenient user experience across different screens. While users are familiar with traditional electronic programme guides on various television platforms, there has been no standard system to enable users to access service information on any screen. With viewers and […]
Netgem, the digital entertainment platform, is now offering customers in France the ability to watch TikTok videos on Netgem TV. Accessible directly from the TV via a QR code, users can pair their mobile TikTok account with their TV in just a few clicks. Then they can enjoy an optimal and personalised entertainment experience. Sylvain […]
Eighty per cent of European users prefer CTV, with connected TV generating a significant increase in ad attention and engagement compared to YouTube and linear TV, according to the findings of study from advertiser and publisher video solutions provider ShowHeroes Group. The research used state-of-the-art Tobii eye-tracking glasses, along with eSense electrodermal response sensors, to […]
Brazilian streaming platform Globoplay is partnering with Starzplay, the premium international streaming platform of the American TV network Starz, to offer an exclusive combo for the Brazilian public. Globoplay subscribers and non-subscribers can now purchase a Starzplay subscription that combines both services for BRL 35.80/month (€6.73/m). The agreement provides that all Starzplay content will be […]
Each year, the Best Bundle study from Hub Entertainment Research takes an inventory of the full range of TV services consumers use—and identifies the services that are gaining and losing market share over time. Key findings from this year’s study: The average number of sources consumers use to access TV content has hit an all-time […]
Innovid, an independent advertising platform for delivery, personalisation and measurement of converged TV, has published findings from its 10th annual Global Benchmarks Report examining critical trends, advancements, and benchmarks in the video advertising industry. The report revealed that in 2021, CTV surpassed mobile as the channel with the greatest share of global video impressions, with […]