Interest in Mobile TV continues to wane

Interest in mobile TV remains very low, with just 1 per cent using it in the past 12 months and only 3 per cent saying they were likely to try it in the next year, according to Continental Research's Autumn 2007 Mobile Report.

Mobile phone owners were asked whether they would prefer to have an ad-free package that required a relatively high subscription fee for the TV service, or have a free service that would have a considerable amount of advertising within the programming, or somewhere in between. Over half (53 per cent) didn't express an opinion, reinforcing the view that the mobile TV is currently of relatively low interest. The most popular choice was the completely free option, favoured by over a quarter (27 per cent).

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