Warner Bros has announced it will be launching a number of branded, video-on-demand, non-linear channels on a subscription- and advertiser-supported basis over a variety of global delivery platforms.
The on-demand and broadband models make financial sense, says Jeffrey Schlesinger, Warner Bros International's president. “The costs here are much lower than creating a linear channel. You don’t have as much on-air promotion that you have to do. You don’t have as much scheduling or advertising sales infrastructure. You don’t have to worry about commercial insertion.”