Akimbo goes for B2B

Internet video firm Akimbo, which initially positioned itself as a content aggregator, is now introducing a turnkey service aimed at content companies that want to deliver video-on-demand through their own web sites.

Akimbo is billing its new B2B product — which includes a consumer programme guide, download manager, content-publishing system and advertising- and program-rights-management capabilities — as a “complete Internet VOD solution,” and it signed up male-focused online network MavTV as its first customer.

Akimbo president and CEO Thomas Frank — who joined the company last March and previously served as chief operating officer of RealNetworks said the new B2B solution will leverage the existing technical infrastructure Akimbo developed when it was pursuing its own VOD service, while giving content companies a great deal of flexibility in how they present video on their websites.

In doing so, it will compete with Internet-video solutions from firms like Brightcove and, in part, thePlatform.

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