CBN signs TV programme deal

Radio and Television Shanghai has signed a five-year deal with Ningxia TV to allow CBN to provide the new Ningxia Satellite service with around 17 hours of live programmes a week.

CBN is the wholly owned subsidy of Radio and Television Shanghai, which specialises in business and financial information. It is expecting to enhance market influence as Ningxia TV provides a larger platform and covers more viewers at a national level, while only viewers from the Yangtze Delta region can see CBN TV.

CBN will also take over Ningxia Satellite TV’s advertising management rights by paying around $14.64 million a year, according to general manager Qin Shuo.

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