BBC iPlayer: Ads or PPV…?

John Smith, the chief executive of BBC Worldwide said the international iPlayer would open up the “under-exploited” market for UK shows but executives have yet to decide whether to include advertising or charge for access.  The BBC estimates that global audiences would pay up to $10 for an episode of its most popular shows.

Luke Bradley-Jones, MD of Global iPlayer, said: “Our research has shown there is an international audience of British TV fans that are frequently watching TV online – and we are excited about rolling out our iPlayer VOD service to meet and grow this demand. We strongly believe the Global iPlayer is going to offer an excellent opportunity for the UK’s creative industry to directly reach much sought after digital audiences and revenue streams around the world.”

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