IMG Media, the commercial and technical advisors to the All England Lawn Tennis Club (AELTC) have appointed GlobeCast as their exclusive 3D distribution partner for the first ever live high-definition 3D broadcast from The Lawn Tennis Championships at Wimbledon.
GlobeCast will deliver four key matches, the men’s semi-finals, the women’s final, and the men’s final to broadcasters around the world. Working closely with IMG and their 3D producers, GlobeCast will deliver a side-by-side 3D signal to multiple satellite platforms for Europe, Asia, and the Americas, providing the necessary frame rate and line rate as applicable for the Americas market.
Mervyn Hall of the AELTC said, “Wimbledon 2011 is the 125th championship that the AELTC hosts. Thanks to GlobeCast and IMG’s collaboration, viewers can experience the feeling and excitement of the court side seats on 3D enabled television from the comfort of their home.”