SeaChange International’s On Demand Group, the European VoD aggregator, has signed a landmark deal with Cablevision, Mexico’s leading cable provider, to manage its VoD services. The deal marks On Demand Group’s first fully operational move into Latin America and will include Cablevision’s transaction VoD and Subscription VoD services.
“Our deal with Cablevision is an exciting stage in On Demand Group’s growth. We have built a specialist expertise in the development and management of VoD services with leading cable, telco and mobile operators in Europe, Africa and the Middle East, and having undertaken various VoD consultancy projects with major operators in Brazil, we now look forward to working with Cablevision in Mexico as our first major operational deal in Latin America. This deal further demonstrates our premium content aggregation strategy and our ability to provide compelling TV-on-demand services, programming and marketing expertise to maximise VoD buy rates for multiple clients in multiple territories,” said Tony Kelly, CEO of On Demand Group.