blinkx partners with Penske Media

blinkx, the Internet Media platform powered by CORE, the world’s most advanced video engine, has announced a partnership with Penske Media Corporation (PMC), a digital media company with a unique and growing portfolio of media brands that provide original content in categories including entertainment, lifestyle, beauty, and technology. Under the terms of the agreement, blinkx will offer a number of PMC Studios channels such as Beyond the Trailer, which gives users the inside track on Hollywood’s hottest movies and trailers, as well as audience movie reviews. Leveraging its unique AdHoc platform, blinkx will place contextually relevant advertising against these videos.

Beyond the Trailer presents the latest information on all the major movies coming out each weekend, as well as reviews from audiences, making it the perfect resource for cinema-savvy viewers who want more than simply a trailer and a critic’s word before buying a ticket. In addition to these moviegoer guides, Beyond the Trailer’s weekly feature Movie Math has the number-crunching results on each weekend’s box office blockbusters and bombs, and the ongoing Movie Bytes provides the latest movie news, analysis, casting and more. Whether you’re interested in a film’s trailers, reviews or breaking news, Beyond the Trailer now offers blinkx users the complete picture.

“Most moviegoers are no longer waiting for a highly anticipated trailer to play in theatres,” said blinkx CMO Julia Blystone. “Our audience wants to watch the latest in entertainment as soon as it’s available, and is looking for more than just a simple preview, which makes Beyond the Trailer a perfect channel to launch our partnership with PMC.”

“PMC Studios’ partners create high-value video in the world of entertainment and beyond. We’re excited to share this great content on the blinkx platform,” said Adam Wescott, Vice President of Network Development for PMC Studios. “Grace Randolph’s Beyond The Trailer is casual, consumable, relevant content for moviegoers, and more.”

As the pioneer in video search technology, blinkx has built a reputation as the smartest way to find rich media on the Web. The company has signed more than 800 partners and indexed over 35 million hours of video and audio content to date.

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