Ericsson plug-in media delivery ecosystem

Ericsson_logoEricsson is addressing the need to integrate operators with the entire content value chain, by establishing a partnership program for global CDNs, essentially creating a plug-in ecosystem for operators. Limelight Networks, CDNetworks and ChinaCache are the first to announce they will integrate their systems with the Ericsson content delivery solution.

These global CDN partnerships will enable operators to improve the efficiency of high quality content delivery by creating a multi service system that extends the global CDN deep into the operator’s network. Content providers will benefit from a seamless delivery mechanism for reaching audiences on both a local and global level, opening up new revenue streams.

Ove Anebygd, Vice President and Head of Solution Area Media, Ericsson, said: “Today’s CDNs must be able to deliver all types of content in an ultra-efficient way in order to cope with the pressures of the TV Anywhere era. The convergence of global CDNs with operator networks propels content delivery forward to a new level of effectiveness, and enables the media industry to optimize broadcast potential with the continued explosion of available video content. We have created these partnerships to help operators and content providers to forge even stronger links so that they can continue to deliver the right services to the right audiences at the right time.”

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