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Discovery Networks goes for females

Discovery is generally well-known for its male-skewing channels. There are exceptions, of course, especially in the success of its TLC network which has morphed considerably since its introduction back in November 1980 as The Learning Channel.

But now Discovery’s Asia Pacific operation is launching ‘EVE’ on August 1, and said to be the most significant portfolio renewal in the region for more than a decade. EVE will very much focus on female-interest material although the ‘new’ service means that two existing channels go dark. Discovery’s Home & Health channel, and Turbo will go. At the same time Discovery TLC will be revamped.

Discovery used the CASBAA Satellite Industry Forum in Singapore to make the announcement, and said the channel will be created in the city-state and is claimed to be the first all-factual channel targeting women.

EVE’ will be an instant success in terms of carriage deals. Discovery’s Home & Health already has some 3 million subs in the region.

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