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Bloomberg launches Media Source content platform

Business information provider Bloomberg has launched Media Source, a new online platform designed to make it easier for broadcasters, publishers and other companies to access Bloomberg’s media. Media Source showcases Bloomberg’s full library of photos, video footage, short video clips and full-length shows, all of which is updated throughout the day and can be accessed from one place (mediasource.bloomberg.com).

“The world of global business moves fast, and our goal with this platform is to help others enhance their news content as quickly as stories break,” said Susan Vobejda, Global GM of the Bloomberg Content Service.

Bloomberg’s tagging and metadata lets users search across thousands of photos and videos (including footage, packages and soundbites) via a universal search function. For example, a single search of ‘iPhone 6’ delivers results showing photographs of fans lining up outside stores, produced video clips of CEO Tim Cook, and footage from inside Apple stores.

Another example for those outlets seeking access to international events is a search for the Hong Kong protests. Results include powerful shots of pro-democracy protesters, footage of crowds amassing and clips for digital use both covering the news and analysing how this will affect business globally.

In addition to the easy-to-use search, customers can download a wide range of formats and file types and save preferences for future visits, making it very easy to integrate with existing workflows and publishing platforms.

“As a market leader providing timely business and financial coverage to hundreds of global publishers, broadcasters and other organisations every day, we have a unique perspective on content value. We are seeing demand for Bloomberg visual assets explode as publishers and producers are addressing shifting news consumption patterns to formats like mobile and connected devices.” Vobejda added.

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