Stingray, a provider of multiplatform music services for multi-channel TV service suppliers, is rolling out its new global brand identity and logo illustrating all the services they offer across Europe. This global launch will allow the company to regroup all their services under the new unified brand – an initiative that aims to grant them better international visibility.
This new branding coincides with the launch of the Stingray Music mobile app in Europe, which gives users on-the-go access to the “best music for every moment”. For the first time, all viewers with access to Stingray Music channels on their TV will be able to use the Stingray Music app free of charge by identifying themselves using new audio imprinting technology.
From now on all of the company’s services will be grouped under a common name, Stingray. The new branding will be phased in gradually, starting with the two music services, Music Choice Europe and XLnt Radio, which from April 1 will be known as Stingray Music. From the same date Lite TV will be branded Stingray Lite TV. Concert TV and The Karaoke Channel will follow at a later date.
“It has been seven years since Stingray was founded, and over the course of those years several strategic acquisitions have come our way. As such, we have an extremely coherent portfolio in terms of experience and quality, so it seemed natural that we should offer our clients all our services under a single brand that speaks to them. We expect to speed up development of innovative products to allow our clients to have the best music with them at all times,” stated Éric Boyko, President and CEO of Stingray.
Starting April 1st, several of the brand’s new visual elements will gradually be implemented and unveiled.