Globecast appoints sports expert

Globecast has appointed sports business expert Rick Horrow as a key industry advisor on a consultancy basis. Horrow and his team will work with Globecast executive staff to identify unique content solutions, development and distribution opportunities, top business targets, and key media, technology, sports, and entertainment industry events, as well as facilitate overall strategic growth in the North American market and elsewhere.

Horrow is a noted sports business analyst, hosting a show on Universal Sports Network entitled “Beyond the Medals: The Business of Sport.” He also analyses sports industry news for Bloomberg, and CNBC, hosts weekly television segments on Comcast Sportsnet and a weekly show for Yahoo Sports Radio.

“I am thrilled with this opportunity to align with Globecast and use my expertise to help expand their core business and brand,” Horrow said. “The appointment-viewing, must-see nature of live sports broadcasting will never change, even in this day of on-demand content and DVRs. My goal is to help Globecast become an essential part of the North American sports television and digital landscape – whether by managing live events or creating original content for leagues, teams, and related businesses. While I enjoy spending time in front of the camera, I derive just as much satisfaction being behind it, helping to shape the viewing experience for sports fans everywhere.”

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