Anvato featured as launch partner for new Facebook Video API

Anvato, the TV Everywhere platform provider, has implemented the latest Facebook video API, introduced at the F8 conference in San Francisco. This integration provides Anvato customers with native video ingest and publishing capabilities on Facebook from the Anvato software platform, as well as advanced features that enhance user engagement.

With more than three billion video views daily and 65 per cent of those views on mobile devices, Facebook is one of the world’s top online video destinations. Consumer engagement through video on Facebook is increasing dramatically, and social syndication on Facebook represents a key vehicle for broadcasters, service providers, and media companies to interact with their target audiences.

Cloud Editing Meets Facebook
“Our implementation of the new Facebook video API enables our broadcast and media customers to cut clips from their live TV broadcasts using our cloud editing tools and share them on Facebook with a single click in real-time,” said Alper Turgut, CEO of Anvato. “Videos work in the native Facebook player with auto-play, providing a seamless experience for the viewer. In addition, Anvato customers can easily use calls to action to extend user interaction on their own sites, with links to sign up, shop now or use an app, for instance.”

Premium Video on Facebook
Anvato focuses on the high-end media and broadcast sector, where hundreds of TV channels use Anvato’s TV Everywhere Platform to edit premium, broadcast quality video in the cloud and syndicate to multiple destinations. The latest enhancements to the Facebook video API allow for more control and customisation of videos on Facebook, helping organisations better reach their audiences. Publishing rules for social syndication on Facebook can be automated in the Anvato platform.

Anvato offers the industry’s most complete TV Everywhere platform, with capabilities including: signal acquisition and ingest, closed caption decoding, real time highlight and clip cutting, and playback on any screen. A hybrid cloud, 100 per cent software approach ensures media companies can easily manage and operate their video services for delivery to any device.

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