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Netflix looks for local content in Japan

Netflix plans more alliances with Japanese content providers as it debuts in the country later this year. The new tie ups would help the company offer more films, drama programs, documentaries and comedy, Greg Peters, president of Netflix Japan, said in an interview in Tokyo. The company has said its Japan service would start in autumn, featuring content from a tie-up with Fuji Media Holdings.

Netflix is coming to Japan after Hulu entered the market in 2011 and eventually sold the local operations to Nippon Television Holdings. “Japan is the country where consumers recognise value and they pay quite a bit for value, and it’s a great market for high-brand products and piracy is quite low,” said Peters. “I would expect that over a period of time we’ll do many such deals.” The content partnerships Netflix is targeting in Japan don’t include sport or news, he said.

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