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Vevo, the music video website of Universal and Sony, has appointed former BBC Radio 1 controller Andy Parfitt as its head of content and programming.
Erik Huggers, the former head of the BBC’s digital operation who was named Vevo chief executive in April, said that the appointment would add more “velocity” to his drive to develop Vevo’s content.
Parfitt, who left BBC Radio 1 in 2011 after 13 years at the station and more than 30 years at the corporation, will take on the role of interim head of content and programming.
Vevo, in which Google has a small stake, made about $350m in revenues last year, and delivers 100 billion video streams annually.