Despite the downward trend of the Italian pay-TV market in 2015, broadcaster Mediaset reported increased pay-TV revenues – €558.8 million compared to €538.4 million in 2014.
Contributing to the growth was the availability of exclusive and high quality content, generating an 11 per cent growth of furnover in the second half of 2015.
The number of subscribers to the Premium service grew strongly, reaching 2.01 million, as did ARPU. The Premium Sport channel has become the most watched pay-TV network both in prime time (0.9 per cent share) as well as during 24 hours (0.5 per cent).
Mediaset’s pay on demand platform Infinity has been accessed by around 600,000 users with over 50 million content views, while the Premium Play on demand service (offered free to Premium subscribers) had 44 million views of movies and TV series.
Meanwhile, Mediaset owner Silvio Berlusconi has dismissed reports that Vivendi might take a stake in the Italian pay-TV platform. According to Berlusconi, the French group has only expressed interest in content, adding that “it’s possible we will find a way to collaborate”.