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Brazil’s Globo: “From now on all 4K”

Raymundo Barros, CTO at Globo TV, speaking at MIPTV’s Ultra HD event in Cannes, says that: “From now on, everything goes 4K”.  Delegates heard that despite the technology challenges, Globo was now fully ready for 4K production. Its 10 studios were now equipped for high-end production. It had 45 4K cameras in position and in total, Globo Studios could handle 36 simultaneous productions. He explained that its workflow and post production and edit suites were now handling Ultra HD output and utilising the improved High Dynamic Range benefits.

He added that this included a THX-certified film mixing suite with 4K projection, as well as six colour-HDR grading suites.  Barros said that Brazilians would this year, despite the economic challenges, buy about 1.5 million 4K displays. Market forecasts say that by 2018, more than 30 per cent of all TV sets sold will be 4K. “4K will become massive by 2023.”

Globo’s ‘>Play’ download service had already supplied more than 250,000 streams in 4K, with some 5 million 4K video views. He said that the streaming service was already successfully up and running and a DTH and cable delivered 4K service was under detailed discussion, with over-the-air broadcast awaiting standardisation.

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