Discovery Communications has taken a minority stake in VS Media, a MultiChannel Network (MCN) that super-serves digital natives in Greater China. With more than 55 million subscribers and 320 million video views a month, VS Media is the largest MCN that focuses on Chinese content creators.
Founded in 2013 by media entrepren€Ivy Wong, VS Media is devoted to young Chinese leading mobile-enabled and socially-driven lives. It empowers creators by providing production facilities and funding, offering direction and support for cross-marketing, social media and search optimisation to enable monetisation opportunities.
Commenting on the investment, Arthur Bastings, President and Managing Director of Discovery Networks Asia-Pacific said, “I admire the strong community spirit Ivy has fostered with local creators and their followers. As Discovery looks to build deeper traction in the Chinese-speaking markets, VS Media’s robust following is incredibly valuable to us. Through their advanced analytics, we can get fully plugged in to the Chinese millennial zeitgeist.”
“This group of digital natives is the most mobile-connected generation in history with a huge thirst for online content. Discovery’s great track record in innovative and immersive storytelling, coupled with VS Media’s cutting-edge community, presents a creative and unique content ecosystem to meet this ever-growing demand,” Bastings added.