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Insight TV, a producer of unscripted UHD content covering adventure travel and extreme sports genres, has announced a distribution deal with Swisscom, the Swiss telecoms operator. Swisscom has launched Insight TV’s linear UHD channel on its UHD IPTV service Swisscom TV 2.0. The Inisght TV channel provides Swisscom subscribers with hundreds of hours of unique high-end content in UHD.
Swisscom TV introduced its UHD service in April last year. It delivers content to subscribers via its UHD TV box, which also supports High Dynamic Range (HDR) technology, further enhancing the viewing experience with increased clarity in the highlights and shadows, a technology also supported by all of Insight TV’s programmes.
“The channel has a growing content offering and we’re happy to be working together. It’s this high-quality content that is essential in driving consumer take-up of UHD services,” says Peter Fregelius, Head of TV & Entertainment at Swisscom.
Rian Bester, CEO, Insight TV added, “Working closely with distribution partners like Swisscom Insight TV is adding to its global reach. We’re already broadcasting on Sky in the UK, HD Plus in Germany and Vodafone in Spain and Portugal, and we’ll soon be announcing significant expansion of our SVoD service. UHD enables us to provide viewers around the world with the best picture quality in tandem with highly creative content based on global trending topics and social influencers. We are only at the tip of the iceberg in terms of the content we can create.”
INSIGHT TV features original programming in the form of innovative documentaries, accessible reality series and cutting-edge factual infotainment, as well as high levels of interactive new formats. It creates and commissions non-scripted, long form, high-quality series producing compelling content that takes the viewer on a journey to explore, be educated and entertained. INSIGHT TV’s range of programming demonstrates the very best of UHD.