NBCUniversal reboots SYFY

NBCUniversal has announced that the new brand identity for SYFY, its channel brand dedicated to all things science fiction, will roll out around the world from August 29th, after a successful US relaunch in June. The reboot includes an all-new look and feel across all linear, digital and social platforms including a new logo.

Beginning with SYFY France on August 29th, the newly rebooted channel includes the exclusive return of Killjoys: Season Three and 12 Monkeys: Season Three (September 19th) and the launch of the new show Midnight Texas.  The new look and feel will then roll-out around the globe with Portugal on August 30th, in Germany, Spain, Australia, UK and the Middle East in September, and Poland, The Balkans, Latin America and Brazil in the coming months.

“SYFY puts fans at the centre of everything we do,” commented Lee Raftery, Chief Marketing & Content Officer and MD UK & Emerging Markets, NBCU International.  “The new brand identity celebrates our commitment to the sci-fi genre and fandom at large – both on-air and across digital.  Together with SYFY in the US, NBCUniversal’s dedicated science fiction brand is creating a universe for sci-fi fans across the world to call home.”

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