Apple is considering moving its content unit to The Culver Studios where films from including Gone With The Wind and The Matrix were made. Former owners include RKO, Howard Hughes and Cecil B DeMille.

The Studios would give Apple room to expand as it hires top Hollywood talent, according to three people familiar with the discussions. The site has 13 soundstages up to 32,000 sq ft in size that can accommodate TV show shoots and film making.

Apple intends to spend more than $1bn a year on original content and recently hired Sony duo Jamie Erlicht and Zack Van Amburg to lead its push.

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