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‘Mobile Video’ increasingly Includes ‘Internet Video’

In-Stat identified two potential models for mobile TV viewing: ';waiting room' and ';leisure time' with very different requirements. David Chamberlain, In-Stat analyst, suggests that personal devices such as cellphones and…

Call to Action' advertising

Call to Action allows users to get more information or to communicate with the advertiser while the advertisement is playing. For example, if you see an advertisement for the latest…

Mobile operators should back free mobile TV

“The key to success for mobile TV is to first understand what consumers want, and in this respect, content is king. Consumers are open to place-shifting television, provided that the…

T-Mobile VOD

T-Mobile VOD T-Mobile is planning to launch a video-on-demand service for films and TV shows that can be watched on either a mobile or PC. The Video On Demand Plus,…

Mobile Broadband ‘jeopardised by regulation’

Europe's mobile industry is cutting back spending on new networks and services as a growing regulatory burden from the European Union puts profitability under pressure, In its response to the…

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