i-concerts extends its brand reach
October 11, 2007
From Colin Mann in Cannes
Music VOD service i-concerts is strengthening its brand position worldwide by launching a new global consumer facing website- i-concerts.com. The site will serve as a marketing vehicle for i-concerts VOD platforms, which are available today exclusively via IPTV and Cable VOD services across Europe. The site will allow consumers to preview and learn more about the 800+ titles currently available via i-concerts VOD services. It will also serve as a promotional platform for rights owners, who will have the opportunity to upload artist news, promote new albums and connect to merchandising, CD, and DVD sites.
Natalia Tsarkova, President, i-concerts, said the objective of i-concerts.com was to enhance the experience of its set-top-box audience. “We see our online portal as an intelligent EPG, which will allow our VOD clients to make their choices, build play lists, select favourites â€“ and then access them via their set-top-box service. The average consumer nowadays frequently accesses the TV, PC and mobile â€“ and it is key for any entertainment brand to provide continuity across these screens.”