Advanced Television

ESPN and Nielsen measure sports programming

November 8, 2007

ESPN and Nielsen are collaborating to measure the performance of ESPN's sports programming across multiple media platforms. The collaboration will cover mobile devices, television and the Internet. Nielsen, through its NielsenConnect division, will attempt to produce a unified picture of how viewers are accessing media content across different platforms.

The partnership intends to enable buyers and sellers of TV advertising on ESPN's sports programmes to understand more completely the interaction of new digital platforms with traditional TV viewing.

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