Disney on mobile in Japan
November 14, 2007
Disney plans to launch mobile phone services in Japan early next year to become the newest entrant in an ultra-competitive market. Disney, which plans to halt its US-based mobile phone service in December, is now eyeing demand for its online contents in the world’s biggest market of third-generation phones.
Disney would use local mobile phone carrier Softbank’s network and the two would jointly develop mobile phones and content. For Softbank – another new entrant which has been winning users with its low-cost price plans – the agreement could be a key to induce subscribers to use their phones for more downloads and switch to pricier handsets and calling plans.