Screen Digest’s ‘China Television Market: Assessment and Forecast to 2012' has concludes that the world's largest TV market is enjoying a period of strong growth and despite regulatory hurdles still offers significant investment opportunities for global technology suppliers. In particular, the Beijing Olympics is driving domestic digital cable take-up which is set to grow from 18 per cent at the end of 2007 to 24 per cent by the end of Olympics year.
With 378 million TV households and 152 million cable TV households at the end of 2007, China is the worldâ€šs largest TV market. Its cable TV industry generated RMB3.4 billion (E0.3bn) in revenue in 2007 and is expected to grow at over seven per cent year-on-year to be worth RMB4.8bn by 2012. Cable dominates the multi-channel industry as satellite reception is banned and IPTV is in its infancy. As a result 40 per cent of all homes have cable TV, and it accounts for 99 per cent of the pay TV market.