DTV in 22m households
March 28, 2008
The number of UK households with digital television on their main set has risen to 22.2 million homes according to research published by Ofcom. The Digital Television Progress Report for the fourth quarter of 2007 (October-December) also shows that multichannel television take-up has reached 87.6 per cent of households, up from 86.1 per cent in the previous quarter.
The growth in digital television was driven by sales of digital terrestrial television (Freeview) which saw its best quarter to date with over 4 million units sold, up by almost 70 per cent, year on year. Cable television also had a strong quarter adding over 61,000 more customers to reach almost 3.5 million subscribers, the highest level of take-up since 2002.