Video views on ITV.com and ITV Local grew by 21 per cent month-on-month for the last five months, with 12 million video views in May alone. The figures announced by Jeff Henry, MD of ITV Consumer, also show that average daily unique users to ITV.com have doubled since the site's re-launch, reaching a total of unique users for ITV.com in May of 6.8 million, while ITV Local received 1 million unique users.
Since launch in August 2007, ITV.com combined with ITV Local has received 69 million video views and there has been a 362 per cent increase in usage for video across ITV's portfolio of sites.
ITV.com alone has seen a four-fold rise in video views since August which represents an average increase of 53 per cent month-on-month. ITV Local had 4 million video views in May alone and has grown on average by 18 per cent month on month since the start of the year with the London region experiencing the most growth of 50 per cent between April and May