Advanced Television

US Olympics fans go online

August 14, 2008

NBC Olympics tops the survey, ahead of Yahoo Olympics, AOL Olympics; and New York Times Olympics. Rounding out the top 10 are ESPN Olympics, USA Today Olympics,, BBC Olympics and Sports Illustrated Olympics.

The audience to NBC's Olympics video offering – which will include more than 2,000 hours of live coverage during the games, along with replays and athlete interviews – drew a US unique audience of 436,000 users on the day of the opening ceremony, and nearly doubled to 858,000 unique visitors on August 9, as fans followed the first official day of competition.

"With the ubiquity of broadband and the breadth of available content – combined with the time difference between the US and Beijing – this truly is the first online video Olympics," commented Jon Gibs, vice president, media analytics, Nielsen Online. "With the unique audience to NBC's Olympics video section doubling from August 8th to August 9th, and overall traffic to NBC Olympics growing by 50 per cent, it will be interesting to track video usage trends throughout the

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