BigBand teams with Verimatrix on ad insertion
November 19, 2008
BigBand Networks has announced interoperability between its recently unveiled media services platform, the BigBand MSP2000, and Verimatrix’s Video Content Authority System (VCAS). This provides a cost-effective solution for inserting advertising on encrypted high-definition and standard-definition video streams, in both MPEG-2 and MPEG-4/H.264 formats. The ability to insert ads directly into encrypted streams improves the operational efficiency of ad targeting while maintaining the security of programming content.