BigBand teams with Verimatrix on ad insertion

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BigBand Networks has announced interoperability between its recently unveiled media services platform, the BigBand MSP2000, and Verimatrix’s Video Content Authority System (VCAS). This provides a cost-effective solution for inserting advertising on encrypted high-definition and standard-definition video streams, in both MPEG-2 and MPEG-4/H.264 formats. The ability to insert ads directly into encrypted streams improves the operational efficiency of ad targeting while maintaining the security of programming content.

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