Advanced Television

TV browsing demand to rise

January 13, 2009

A consumer study into HD TV purchase drivers carried out by Oregan Networks, an Internet TV software company and Micronas supplier of TV application-specific IC system solutions, has revealed that the ability to access the Internet from the the living room in parallel or in addition to watching regular TV is making its way into the purchasing criteria of tech-savvy consumers.

The research measured the importance of Internet and home media browsing, placing emphasis on key features and the difference between the incumbent PC based Internet usage and the emerging TV-based usage scenarios. In addition, the study addressed the social and behavioural aspects of interacting with network-connected TVs.

Seventy-one per cent of all respondents would prefer a default media browser to be installed, although they would like the option to be able to change it. Additionally, if their next TV did not come with a pre-installed media browser, 29 per cent of respondents said that they "definitely would" download one, while a further 45 per cent would be likely to download one. 69 per cent of respondents would pay something to download a digital media browser to their next television, if this was supported. 87 per cent of respondents would select a TV with a media browser because it would offer them more entertainment choices.

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