C4 plans new VOD
February 10, 2009
Following the Kangaroo blockade, Channel 4 is preparing to launch its new strategy for free online TV catch-up next month. Unlike its 4oD TV download service, the broadcaster’s shows from the last 30 days will appear directly on Channel4.com web pages – in the mould of the BBC iPlayer.
This move has not been provoked by Kangaroo’s demise but was drawn up last year in anticipation the project would go ahead. BBC, ITV and Channel 4 had each decided to show recent, catch-up TV websites, which would provide open access to archive material on Kangaroo.