UKTV’s Yesterday to launch in March
February 25, 2009
UKTV’s final factual channel to rebrand as part of its second phase of activity to create a portfolio of multi-platform brands will launch on Monday 2nd March 2009 alongside a new and complementary website.
Currently known as UKTV History, Yesterday will primarily target upmarket 30 plus couples, with the notion that "whilst a few are avid history fans, most enjoy their history in more accessible and entertaining forms." Yesterday will be viewable via Freeview, Sky Digital and Virgin Cable.