Time Warner alliance with Adobe
March 5, 2009
Adobe Systems and three Time Warner companies – Turner Broadcasting System, Warner Bros. and Home Box Office â€“ have formed a strategic alliance to foster collaboration on the development of next generation video and rich media experiences.
As part of the alliance, these companies will also collaborate to accelerate the development of digital rights management for the Web and desktop, and metadata and audience measurement solutions to improve the discovery and monetization of content. The companies intend to utilise Adobe Flash Platform and video solutions to provide differentiated experiences for consumers of HBO, Turner Broadcasting and Warner Bros. Entertainment content across multiple distribution platforms.