Paramount, Gaumont team for interactive thriller
March 30, 2009
From Colin Mann in Cannes
Paramount Digital Entertainment (PDE) and film production and distribution company Gaumont have announced the development of 'Section 8', an interactive Web series exclusively distributed in the US by social portal MySpace. Endemol will handle worldwide distribution, product integration and brand partnerships.
Section 8 is an interactive short-form serial thriller set to introduce online audiences to an online entertainment experience that engages them in character and plot development. MySpace will be the exclusive hub for Section 8, allowing its audience in the U.S. the opportunity to view, share and interact with the thriller. In addition to finding character descriptions, episode discussions and behind-the-scenes content, users will be able to embed each episode on their MySpace profile pages.
“Our partnership with PDE is an important next step in Gaumont's production strategies," commented Christophe Riandee, CEO of Gaumont. "We are constantly looking for new platforms to deliver quality content to a global audience."