FLO TV drives momentum for live mobile TV
April 3, 2009
FLO TV Incorporated, provider of the award-winning FLO TV live mobile TV service and a wholly owned subsidiary of Qualcomm, has announced the expansion of its service in 19 markets around the country. The expansion extends FLO TV’s coverage for more than 10 million potential new viewers ahead of the June 12th final date for the DTV transition and is a precursor to FLO TV’s nationwide expansion to reach more than 200 million consumers in 100 U.S. markets by the end of 2009.
Following this most recent growth phase, FLO TV’s service now covers previously unserved portions of 16 existing markets and provides coverage for the first time in three new markets: Atlantic City, N.J.; Greensboro, N.C. and Wilmington, Del. The expansion is the result of approvals obtained from the Federal Communications Commission (FCC) ahead of the DTV transition.
“FLO TV’s best-in-class, live mobile TV service has taken a significant step toward reaching our goal of nationwide coverage,” said Bill Stone, president of FLO TV. “FLO TV is at the forefront of the mobile TV revolution, and we will continue to drive the growth of the category.”