Advanced Television

HBO joins Comcast’s Internet TV Trial

July 15, 2009

HBO will provide some 750 hours of movies and original series to Comcast’s On-Demand Online trial, becoming the latest programmer to sign on to the cable operator’s 5,000-home Internet video-on-demand test.

HBO’s participation comes on the heels of the announcement that Starz Entertainment will deliver about 300 movies and original shows for On-Demand Online.

Customers will be able to view some new programmes online immediately after they air on HBO and Cinemax, the companies said. Following the launch, HBO and Cinemax programming will be “updated frequently,” and will eventually include programs in HD format.

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