Dailymotion and Warner Music Group have announced a new partnership to offer music videos via Dailymotion’s website in the US, Europe and North Africa. Visitors will be given unlimited, on-demand, ad-supported access to thousands of music videos, concerts and interviews from Warner Music’s roster of local and international acts. Under the terms of the agreement, registered users will be able to create and share video playlists. The first videos are due to be available within a month.
Outside the US, Warner Music and Dailymotion will collaborate on the sale of targeted advertising and approved sponsorships embedded in the video experience, with Warner managing these sales inside the US. Warner Music will also have access to the editorial sections surrounding the videos, providing its roster of artists with additional promotional opportunities.