Warner Bros: Remove ownership friction
March 3, 2011
By Colin Mann
The movie industry needs to move more quickly in introducing business models, according to Kevin Tsujihara, President, Warner Bros Home Entertainment Group. “The lack of speed to introduce innovative business models within the film industry is frustrating,” he told delegates at the FT Digital Media and Broadcasting Conference in London, revealing that Warner is looking to introduce a pricing package that would allow purchasers of Blu-ray disks to make an additional copy and access material via the cloud, “for a nominal charge”.
“We need to give people more functionality for the disks they have,” he said, adding that once people had purchased a film, they should be able to access it on a range of devices. Efforts in this direction would be assisted by the ‘UltraViolet’ digital content distribution initiative backed by the Digital Entertainment Content Ecosystem.“We need to take friction away from the ownership model,” he said, admitting that “consumers are telling us they want access to movies sooner and in their homes.”