Advanced Television

Bob McAlpine named Vice President of Sales, North America at Cobalt Digital

April 6, 2011

Gene Zimmerman, president of Cobalt Digital  has announced that Bob McAlpine  has been named vice president of sales, North America. McAlpine, a well-respected industry veteran with over 35 years of sales management experience, will oversee Cobalt’s highly experienced US-based sales organisation. He will report to Chris Shaw  who was simultaneously promoted to senior vice president of sales and marketing on a global level.

“We are fortunate to have industry experts such as Chris and Bob at Cobalt as we enter our next phase of expansion,” Zimmerman commented. “The Company has thrived under Chris’s sales leadership, and I’m confident our international presence will benefit from his increased global role. Bob’s sterling reputation reflects our philosophy of providing the highest level of service available. Together, they will offer our customers around the world unparalleled guidance and support.”

McAlpine comes to Cobalt from Telecast Fiber Systems, Inc. where he served as vice president of sales responsible for direct sales and channel operations. Previously he was vice president global sales & business development at MultiDyne Video & Fiber Optics Systems. McAlpine also held several sales management positions during a 17 year tenure at Pesa where he rose to senior vice president of sales and marketing before the Company was acquired by QuStream and he was promoted to vice president of business development, a title he held for over two years.

“Bob is a highly regarded professional in the broadcast community known for his knowledge, talent and leadership qualities,” said Shaw.  “We are confident that Bob’s skills and strength will drive Cobalt to our next level of success as we debut many new products during this breakout year.”

“I’ve followed Cobalt’s growth and progress over the years and was always impressed with the Company’s ability to respond to changing industry requirements with timely products and robust technical solutions,” said McAlpine. “I look forward to working with the management team and sales staff during this time of significant expansion and bringing customers closer to a total ‘one-vendor’ solution.”

McAlpine holds a bachelor’s degree in electrical engineering from New York’s Polytechnic University.

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