Global information management solutions provider SDL is buying Netherlands-headquartered Calamares, an internationally recognised cloud-based platform that allows enterprises to centrally compose, enrich, publish and distribute video and other rich-media assets. Calamares supports all media platforms, systems and devices – from the Web and mobile to Internet Protocol television (IPTV) and social media platforms. The gross assets being acquired are less than five per cent of SDL’s gross assets.
With the acquisition of Calamares, SDL is extending its customer engagement offering to include video and rich media management. The Calamares media management and enrichment solution will be integrated into SDL’s Global Information Management solutions, starting with the SDL Tridion Web Content Management (WCM) Platform.
SDL says that by integrating the Calamares media platform with the SDL Tridion Web Content Management solution, the platform not only enables SDL customers to easily produce and distribute video and rich content, but it also greatly enhances customer engagements, marketing efforts, overall service, customer satisfaction and new revenue opportunities.
John Hunter, CEO of SDL said the company had seen significant demand for solutions that enable the production, enrichment and monetisation of video and rich content. “The Calamares acquisition represents another step in the execution of SDL’s strategy and commitment to deliver best-of-breed solutions. We continue to enable and empower global enterprises with complex content management, brand management, targeting, profiling, personalisation, multilingual, multi-cultural and multi-channel customer engagement and services requirements.”
Mark Lancaster, Executive Chairman of SDL plc commented, “We consider multimedia graphical and video-based asset creation and management to be a key need for businesses as they evolve the engagement with their customers in the next three to five years.”