Advanced Television

Virgin Media partners with Spotify

July 6, 2011

Virgin Media has partnered with Spotify to offer its customers the streaming service via its web, TV and mobile offering. The long-awaited partnership is the first deal Spotify has done with an Internet service provider.

The streaming service will be integrated into Virgin’s web and mobile offering using the same price brackets of £4.99 and £9.99 the service already offers its subscribers for mobile and advertising free access. However, the unique part of the arrangement will see a Spotify app being built into Tivo, Virgin Media’s internet connected TV set-top box.

It is still unclear which price point Virgin subscribers will have to pay for access to music via the TV app, or whether Virgin broadband and mobile customers will receive a discounted price to access Spotify’s 13 million song catalogue as part of their bundle. The integration will go live later this year, as will the Tivo app.

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