Universal extends Facebook “Social Cinema” experience
October 19, 2011
Universal Pictures is extending its Facebook “Social Cinema” experience internationally by offering the first “Johnny English” film for rent in the UK and Australia, as well as the US. This marks the first time Universal has offered its Facebook Social Cinema application to international consumers. Johnny English will be available for 30 Facebook Credits for a 48-hour rental window.
While watching the film online, consumers will have the ability to comment on and share memorable quotes and scenes, as well as see comments that friends and other Johnny English Facebook fans have made while watching the movie. In addition, users who rent the film will be able to pass along a 10 Facebook Credit discount on the rental for up to five friends through Facebook’s “Buy With Friends” platform.