Youku, China’s leading Internet television company, has signed a deal with Twentieth Century Fox Home Entertainment under which Youku will license 250 titles of new release and library films. The titles will appear on Youku Premium – Youku’s on-demand platform which has processed more than one million orders since launching in beta a year ago.
The number of pay-per-view transactions on Youku Premium more than tripled between Q2 and Q3 of 2011. As of November, a growing percentage – 13.5 per cent – of Youku Premium users paid more than once per month to view premium content.
Titles licensed under the new agreement with Fox will be available purely on a transactional pay-per-view basis, without a subscription or free on-demand component.