Michael Fries, chief executive of Liberty Global, has said that a smart pricing strategy and a presence in select European markets have helped the media company and broadband provider grow, despite Europe’s larger economic woes.
“We’re big believers in Europe. And our products, as you know, are relatively inexpensive. And we have grown right through this cycle,” Fries said at the 2012 World Economic Forum.
He said “70 per cent of our revenue comes from Germany, the Netherlands, Belgium and Switzerland — four countries that are doing better than Spain or Portugal. So for the most part we’ve picked the right markets,” he says.