Modern Times Group (MTG), the international entertainment broadcasting group, is increasing the number of regional broadcasts for its TV3 free-TV channel in Sweden from six to 19 effective immediately. The same programming content is broadcast across all of the regions but separate advertising has now been included in each regional broadcast. MTG has also combined its advertising sales forces to offer a unique and powerful combination of TV, Radio and online advertising for the national, regional and local market customers.
The launch of the 19 broadcasting regions follows the merger of MTG’s TV, Radio and online advertising sales forces into one unit in 2011. This enables MTG’s Swedish multi-channel media house to offer national, regional, and local advertising airtime across all three media types on either a combined or separate basis. The packaged sales offering includes TV3, MTG radio stations RIX FM and Bandit, as well as the TV3 Play, TV6 Play and TV8 Play online catch-up TV services.