Advanced Television


April 13, 2012

Partnership Helps Digital Media Management and Distribution Facility Improve Quality Control and Monitoring

NAB 2012, Las Vegas Convention Centre Booth # N5211: Loft London, a leading independent digital media facility, has partnered with Wohler Technologies to develop solutions for the monitoring, management and distribution of its client’s media, who include BBC World Service, ESPN, Red Bull, On Demand Group, BSkyB, Central Partnerships (Russia), Orbit Showtime Network (UAE) and Mauris Film (Russia).

The first technology to be deployed is Wohler Technologies AMP2-16V-M which will enable Loft London to monitor, analyse and manage 16 channel audio quality, loudness level, and Dolby / SMPTE 2020 metadata for their global clients.

The AMP2-16V-M enables Loft London to have 32 configurable pre-sets, and 16 hot keys allowing for building of different models to suit the increasing genre and territories where Loft London is now delivering.

Loft London announced at MIPTV in March that it is now delivering to around 20 VoD platforms globally.

Davide Maglio, Commercial Director, Loft London, said: “We are extremely proud of our partnership with Wohler Technologies, who are leading the challenges facing our industry. Wohler’s products are helping us examine the detail, ensure quality and deliver our client’s content onto new platforms around the world in a timely and cost effective way. We look forward to working closely with Wohler Technologies as they continue to deliver more innovative solutions.”

Terry Allford, Business Development & Channel Manager EMEA, Wohler Technologies noted, “Our continued partnership with Loft will enable us to ensure that our product range is utilized to the best of its ability by the early adopters of new technology. It helps increase our brand presence to high value customers across the EMEA region and allows Loft as a service provider to guarantee quality and increase efficiency in their current and future workflows.”


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